Successful Experiences:
The movement is demonstrated by walking and we show you some of the use cases and experiences that have been developed using our technology.
Use cases for the dynamisation of shopping centres, loyalty actions for the retail sector, customer knowledge and contextual marketing for large scale distribution
Retail marketing, loyalty, contextual marketing and customer intelligence
CASE 1 : SHOPPING CENTRE / CUSTOMER BEHAVIOUR, NPS & COMPETITOR ACTIVITY
The challenge →
Improve the customer experience in a shopping centre with ‘Position-probe’ services
Action →
Shopping routes and scavengers’: Gamification of commercial dynamics with the client.
NPS remembers when you leave the Shopping Centre
Results →
Increase in average visit time, redirection of traffic from hot to cold areas and monitoring of client activity and behaviour in competition.
CASE 2 : LARGE DISTRIBUTION / RAPID AND MASSIVE DEPLOYMENT, SCALABILITY & RESULTS
The challenge ↓
400 points of sale, including indoor areas, ready in 3 weeks + 75,000 customer loyalty monitored weekly
Action ↓
Activation of customised coupons based on in-store location in real time through the PPP
Results ↓
Our Customer Loyalty PPA gets the highest conversion rate of all digital assets after 9 weeks of implementation. Spain, January 2020
CASE 3 : FCMG – CUSTOMER PROFILE & SMART LOCATION
The challenge →
Real-time context marketing and customer profiling at 16.5K points of sale
Action →
Gamification at the moment of consumption in “gastronomic routes and gymkhanas”, promotions in real time, redemption of coupons of geographical location indoors
Results →
Ongoing implementation 2020
CASE 4 – RETAIL / CUSTOMER BRAND EXPERIENCE AND IN-STORE SHOPPING WITH “BEAUTY CONSULTANT
The challenge ↓
Contextual marketing activity in shops and personalisation of the customer’s welcome.
Follow-up of the “Beauty Advisor Team Activity”.
Action ↓
Welcome message to the customer on the ground floor. Notification of the client’s arrival at the “Beauty Advisor” and opening of the client file. Follow-up of visits to five other retail brands near the “shop in shop” specialised in beauty.
Results ↓
Personalisation of customer relations, increasing the points of interaction of the customer with the brand, knowledge of the customer’s habits and behavioural preferences. Evaluation of “Shop & shop” promotional work
CASE 5: SCALABILITY, MASS DEPLOYMENT AND FAST SMART DATA SMART CITY
The challenge ↓
Provide traffic KPIs and performance metrics to 630 local businesses.
Action ↓
Activate personalized coupons based on in-store location in real time through the loyalty application, establish commercial dynamics and city routes, and obtain information on customer habits and behavior
Results ↓
Ongoing implementation
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